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Comixpedia has an article up at the moment about diversification as a business model for webcomics. It's written by some business dude but to be honest I didn't find it all that enlightening. Basically he tells us that the more methods you have to rake in cash the better off you are. Thanks guy!

The part that caught my eye is a quote from Scott Kurtz:

"If a game company asked me to write a strip to cater to their game, that would bring in revenue, but it would betray [and ultimately hurt] my readership. My readers know if I talk about a show, game or product, it comes from a genuine experience. Not because Sony paid me to push Everquest II on my fans."

My initial reaction was to assume he was having a dig at Penny Arcade about their commercial projects, but it's possible he meant if a company paid him to specifically write a strip about their game using his characters. Oh wait...